Brand & Marketplace Growth Strategy
Skills: Growth Marketing, Brand Positioning, Partnership Strategy
Scaling an Emerging Golf Marketplace Through Creative Brand Strategy
How I helped grow The 1803 Marketplace — a digital platform for emerging golf brands — by combining storytelling, partnerships, and paid media into a unified growth framework.
My Role
Quick Stats
60× Increase in website traffic within 6 months
25+ Brands onboarded and activated
$4,000+ Monthly Sales driven through paid + organic campaigns
New Partnerships built with niche golf and apparel brands
Brand Development | Creative Growth Strategy | Brand Ecosystem Building | Data-Driven Marketingder
The Marketing Challenge
The 1803 Marketplace set out to create something new in golf: a curated space for independent and emerging brands to reach modern golf consumers.
The challenge? Competing for attention in an industry dominated by legacy players with massive ad budgets, while educating shoppers on the value of smaller, design-forward golf labels.
We needed a strategy that combined authentic storytelling, community-driven partnerships, and paid media experimentation to establish credibility and drive measurable growth without relying on traditional retail resources.
As Director of Marketing and Partnerships, I led the brand and growth strategy for The 1803 Marketplace from concept to execution. I oversaw brand positioning, partner onboarding, creative direction, and digital marketing — ensuring that every campaign, email, and piece of content told a consistent story: modern golf meets creative entrepreneurship.
My Approach
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Brand Positioning
Defined the visual and verbal identity of The 1803 Marketplace — sleek, design-led, and community-driven.
Partner Development
Established a repeatable onboarding process for 25+ brands, ensuring alignment with audience style and values.
Paid Media Strategy
Launched targeted Google and Meta ad campaigns, testing creatives and optimizing around ROAS and CTR.
Content & Campaigns
Developed decks, comparison sheets, and scripts to ensure every salesperson could confidently articulate the value proposition.
Analytics & Iteration
Implemented analytics dashboards to track growth metrics and inform campaign pivots in real time.
Execution
Designed and launched integrated ad campaigns that balanced storytelling and conversion, producing a steady stream of new visitors and brand discovery.
Built a cross-brand content calendar to coordinate launches, product drops, and collaborations between partner brands.
Directed photo and video creative to ensure a cohesive aesthetic across site, email, and social — positioning the marketplace as design-forward and modern.
Partnered with founders to co-create brand spotlights, driving both exposure and community engagement through authentic storytelling.
Achieved a 60× increase in daily site traffic (from 5 to over 300 sessions/day) within six months.
Drove $4,000+ in monthly sales through paid and organic traffic combined.
Successfully onboarded and activated 25+ brand partners, establishing 1803 as a launchpad for emerging golf and lifestyle brands.
Built a community-oriented content strategy that fostered repeat customers and partnerships.
Elevated the marketplace’s perception within the golf industry as a creative hub for discovery and growth.
Impact
What they said:
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“With Mike, The 1803 Marketplace evolved from an experimental project into a credible platform where creativity, culture, and commerce intersect — redefining how independent golf brands reach modern players.."
Cody Hart, Founder
1803 Golf
