About Michael V. Brandofino
Strategy. Storytelling. Growth.
I’ve spent over a decade helping ideas find their audience — turning technology, creativity, and strategy into measurable results.
As a Product Marketing Leader with 12+ years of experience in B2B SaaS, healthcare, and e-commerce, I’ve led go-to-market launches, built brands from the ground up, and turned complex solutions into clear stories that drive adoption.
A Few Highlights
Helped drive Caregility’s revenue growth from $1M to $30M in three years.
Launched APS hardware line, achieving 4,000+ units sold in first two quarters.
Grew the 1803 Golf Marketplace’s traffic by 60x and expanded brand partnerships.
Developing a toy brand — blending creativity, sports, and child development.
From Enterprise Strategy
to Emerging Brands
My career started in tech, working with companies like Avaya, Yorktel, and Caregility to launch communication and virtual care platforms that reached thousands of users worldwide.
At Caregility, I helped scale the business from 700 to 19,000 hospital rooms, leading go-to-market strategies for products like the APS 100 and APS 200 Duo — telehealth systems built to make virtual care more accessible and affordable post-pandemic.
Over time, my passion shifted toward helping smaller, mission-driven brands — particularly in toys, sports, and e-commerce — tell their stories with the same clarity and strategy as enterprise giants.
That passion led me to create JCGC Consulting, a boutique consultancy that helps founders and creative brands grow smarter through brand, marketing, and go-to-market strategy.
What I Believe
Every brand deserves clarity.
The best ideas fail when the story doesn’t land — clarity is everything.
Strategy & Creativity should coexist.
The right balance builds brands people remember.
Keep moving forward.
Momentum beats perfection.
Progress moves brands forward - not overthinking.
Beyond Work
I’m a dad, designer, and lifelong idea tinkerer. Whether I’m building out a brand strategy or developing a new toy concept, I love projects that combine curiosity, creativity, and growth.
You’ll usually find me sketching product ideas, watching baseball, or chasing my son around the house with a toy golf club.
Let’s Connect
If you’re building something exciting — a brand, a product, or a story that needs to be told — I’d love to help.